Easy answer, no. It’s not the same. They’re related but not the same. Both are approaches to reaching potential clients. But the relationship is different.
Cold emailing is reaching out to people you have no prior relationship with. Using highly personalized emails, trying to establish a relationship and introduce your service.
Email Marketing is engaging and nurturing exiting or interested contacts, such as people who already subscribe to your newsletter and emailing list.
Summary
In summary, cold email targets new contacts, while email marketing focuses on those who already know about your buisness.
Comments